Popup Plugins/Builders for WordPress

5 Best WordPress Popup Plugins to Boost Conversions & Enhance User Engagement

[ Popular Popup Builders for WordPress Ranked & Reviewed for 2024 ]

Boost Engagement: Top WordPress Popup Plugins Discover the best WordPress popup plugins to capture leads, promote offers, and boost engagement on your site.

Popups: The Secret Weapon for Website Success

Think popups are annoying? Think again. Done right, they’re a powerhouse for generating leads, boosting interaction, and turning casual visitors into paying customers. If you’re on WordPress, the options are plentiful.

This guide is your key to unlocking the best WordPress popup plugins in 2024. We’ll break down their features, benefits, and how to fine-tune them for optimal performance.

Ready to transform those pesky popups into conversion machines? Let’s dive into the world of effective popups, tailored specifically for WordPress users. We’ll explore the top-rated WordPress popup plugins, helping you select the ideal match for your site’s unique requirements.

Our Editor's Top 3 Picks

Boost your WordPress results with a pop-up plugin! Building your email list and getting more conversions is easier than ever. But with so many options out there, how do you pick the right one for your site?

This guide cuts through the confusion. We’ve taken a deep dive into the top WordPress pop-up plugins, highlighting what each one does best (and where they fall short). Whether you’re new to pop-ups or looking to switch things up, we’ll help you find the perfect fit.

Even in 2024, these three WordPress pop-up plugins consistently rank at the top. Minor ranking fluctuations exist between sources, but their value and effectiveness are undeniable.

FIRST CHOICE

Claspo - wordpress popup plugin

Popup Builder to Boost Your Sales — Claspo!
Generate and capture leads, boost your sales, and get more subscribers with our easy-to-use popup builder.

Claspo Logo
5.0 Excellent
5/5

SECOND CHOICE

Poptin - wordpress popup plugin

Smart Website & Exit Intent Popups - Poptin
Create advanced website popups and forms, and improve your website’s conversion rate within a few minutes.

Poptin Logo
4.8 Excellent
4.8/5

THIRD CHOICE

Wisepops - wordpress popup plugin

Wisepops: Onsite Marketing Platform
Intelligent popups and notifications that drive more sales and positive shopping experiences with personalization and AI.

Wisepops Logo
4.6 Excellent
4.6/5

We encourage you to read our full review to learn more about each WordPress Popup Plugin and choose the best one for your needs.

Let’s start with some theories regarding WordPress popup plugin!

What is a WordPress Popup Plugin?

Unlock Hidden Growth: Supercharge Your WordPress Site with Popups

A popup plugin isn’t just another bell or whistle; it’s a powerful tool to put your most important messages front and center. We’re talking email signups, lead generation forms, limited-time offers – anything that turns casual visitors into active participants.

Why are popups a smart move?  They’re not just about being trendy. It’s about strategy. Popups grab attention, boost engagement, and convert curious onlookers into loyal subscribers and paying customers. With the right message, targeted to the right audience, at just the right moment, you’ll see your results skyrocket.

Don’t let another visitor slip away. A popup plugin is a must-have for any serious WordPress site owner. Add one today and watch the magic happen.

Why You Might Want to Use a WordPress Popup Plugin

Popup plugins” often evoke thoughts of boosting email lists. Undeniably effective for that, their potential extends far beyond.

These versatile tools empower you to:

  • Capture leads: Expand your email subscriber base.
  • Facilitate access: Simplify user logins.
  • Drive conversions: Encourage subscriptions or product upgrades.
  • Re-engage visitors: Present targeted content upon exit.
  • Deliver value: Offer downloadable resources or bonus material.
  • Inform & notify: Share updates, reminders, or crucial notices.

The Importance of Popups in Engaging Website Visitors

Popups: Past annoyance, present powerhouse. Done right, they snag attention and turn visitors into buyers. Think product spotlights, email list builders, and more.

Why the popup comeback? Multiple marketing wins. They stop scrollers, snag leads, and cut bounce rates. Sales soar with targeted promotions. User engagement? Check. Brand awareness? Double check. Even abandoned carts get a second chance.

But that’s not all. Popups push content, segment audiences, and gather feedback. Social media buzz and event promos? Yep, they do that too.

Key Features of WordPress Popup Plugins

  • Ease of Use: Opt for plugins with user-friendly interfaces, often featuring drag-and-drop builders, which allow for easy creation and management of popups without requiring coding skills.
  • Customization Options: Look for plugins that offer extensive customization capabilities, enabling you to tailor the design, colors, fonts, and animations of your popups to match your brand’s aesthetics.
  • Popup Types: A versatile plugin should support various popup types, such as modal popups, slide-ins, full-screen overlays, and video popups, to cater to different marketing needs.
  • Targeting and Trigger Options: Advanced targeting features allow you to display popups based on user behavior, location, device type, and referral source. Trigger options might include time on the page, scroll percentage, exit intent, and click-based triggers.
  • Integrations: Effective plugins integrate seamlessly with third-party services like email marketing platforms, CRM systems, and analytics tools, enhancing your marketing efforts and data management.
  • A/B Testing: Some plugins offer A/B testing capabilities, enabling you to experiment with different popup designs and strategies to optimize performance and conversions.
  • Performance Optimization: Ensure the plugin is optimized for speed to avoid slowing down your website, which can negatively impact user experience.
  • Responsive Design: Popups should be mobile-friendly and responsive, ensuring they display correctly on all devices, including desktops, tablets, and smartphones.

Benefits of Using WordPress Popup Plugins

WordPress popups aren’t just annoying boxes. They’re growth tools. Here’s why smart marketers use them:

  • Emails, Emails, Emails: Popups snag visitor info, building your email list fast. Losing a visitor? Exit-intent popups reel them back in as leads.
  • Sales on Autopilot: Time your popups right, show enticing offers. Conversions go up. Test different looks, find what works best.
  • Keep Visitors Hooked: New blog post? Big sale? Tell everyone with a popup. Interactive popups – like quizzes – keep people on your site longer.
  • The Right Message, Right Person: Show popups that match the visitor. Based on location, what they did on your site…more personal, more sales.
  • Phones Matter: Popups that look good on phones? Crucial. Don’t lose mobile users to clunky design.
  • Designer Looks, No Coding: Drag, drop, done. No tech skills needed to make beautiful popups that match your brand.
  • Works with Your Other Tools: Popups connect to your email service, CRM, etc. All your leads, one place.
  • Track Everything: See how many saw your popup, and who clicked. Use that data to make your popups even better.

Bottom line: Popups done right are website magic. More leads, more sales, happier visitors.

How to Maximize the Effectiveness of Popup Plugins

To get the most out of your popup plugins, consider the following best practices:

Designing Effective Popups

A great popup is visually appealing and user-friendly. Here are tips for designing effective popups:

  • Use Clear, Bold Headlines: Grab attention instantly with concise, compelling headlines.
  • Maintain Simplicity: Avoid clutter; keep your design clean and focused.
  • Eye-catching Visuals: Use high-quality images and bright colors to make your popups stand out.

Crafting Compelling Copy

Your copy should motivate action. Here’s how you can do it:

  • Engaging Headlines: Create headlines that highlight the benefit to the user.
  • Strong Calls to Action (CTAs): Clearly state what users need to do (e.g., “Subscribe Now” or “Get Your Discount”).
  • Persuasive Messages: Communicate urgency and value, making users feel that they shouldn’t miss out.

Setting Triggers and Targeting Options

When and where your popups appear can significantly affect their success. Consider these options:

  • Time-Based Triggers: Display popups after a user has spent a certain amount of time on your site.
  • Scroll Triggers: Trigger popups when users scroll through a specific percentage of the page.
  • Exit-Intent Triggers: Show popups when users are about to leave your site.

A/B Testing Your Popups

To find the most effective popup design and copy, you should perform A/B testing:

  • Test Different Variations: Create multiple versions of your popups with slight changes in design and copy.
  • Analyze Results: Use analytics to track which version performs better.
  • Optimize: Implement the most successful elements across all your popups for improved performance.

The Ultimate List of The Most Popular Popup Builders for WordPress

[ Top WordPress Popup Plugins of 2024 ]

After searching the market-wide and deep, we’ve decided to feature the following WordPress popup plugins:

Whether you’re starting a blog site, an online store, or a local business site, let’s pick the best WordPress popup plugin and save money!

Best Popup Plugins for WordPress

[ Top 5 Popup Builders for WordPress Ranked & Reviewed for 2024 ]

Boost Engagement: Top WordPress Popup Plugins

Boost your website’s potential with the right WordPress popup plugin. These tools capture visitor attention, turning casual browsers into engaged subscribers and customers. Top contenders like OptinMonster, WPForms, and HubSpot offer a wealth of features. Think customizable designs to match your brand’s aesthetic, A/B testing to refine your strategy, and seamless email marketing integration to nurture leads.

Targeted popups are the key to unlocking conversions. Craft personalized offers for specific visitor segments, whether they’re first-time visitors, returning customers, or abandoning their carts. The result? More leads, increased sales, and a healthier bottom line.

To help you make an informed decision, here is a list of the 5 best WordPress popup plugins available today:

Rank #1 Claspo: High-Converting Popups for Your Website

Claspo - wordpress popup plugin

Claspo offers high-converting popups for websites, with preset rules to avoid widget annoyance and a 2x boost in conversions on average.

This popup builder provides an intuitive and flexible drag-and-drop editor with 700+ ready-to-use popup templates, requiring no coding or design skills.

Generate and capture leads, boost your sales, and get more subscribers with Claspo‘s easy-to-use popup builder.

Claspo Logo
Rating: 5.0 Excellent
5/5

Best for

Claspo is a comprehensive and user-friendly popup builder that empowers businesses to create engaging popups, enhance user experience, and drive conversions effectively.

Price

Basic plan: $10/month

Discount & Promotion

Anual Plan (+2 months Free)

Guarantee & Cancellation

> There are no time limits on the FREE subscription plan so you can use it as long as it fits your needs.
> Cancel anytime.

Key Features of Claspo:

  • Drag-and-Drop Editor: Easily create and customize popups without coding.
  • Template Library: Access over 700 customizable templates for various needs.
  • Targeting and Triggering: Personalize popups based on user behavior and demographics.
  • Analytics and A/B Testing: Track performance and optimize popups with real-time insights.
  • Integration and Automation: Seamlessly connect with CRMs and email tools, with features like campaign scheduling.
  • A large popup builder library, a handy drag-and-drop popup builder, unlimited customization, gamified widgets, effortless integration with popular platforms, and robust analytics tools.

Pros:

Cons:

Try Claspo!

Rank #2 Poptin: Smart Website Pop Ups | Free Exit Intent Popups & Inline Forms

Poptin - wordpress popup plugin

Poptin is a game-changer for anyone looking to turn website visitors into loyal customers. Whether you’re a seasoned digital agency, a savvy online marketer, a passionate blogger, or an e-commerce store owner, Poptin empowers you to connect with your audience like never before.

With its intuitive drag-and-drop interface, you can craft eye-catching popups and forms without writing a single line of code. Say goodbye to clunky, generic designs – Poptin lets you personalize every element to match your brand and capture your visitors’ attention.

Poptin Logo
Rating: 4.8 Excellent
4.8/5

Best for

Poptin aims to enhance website engagement and conversion rates through the creation of tailored popups, forms, and autoresponder functionalities while providing a user-friendly interface and extensive integrations.

Price

Basic plan: $25/month

Discount & Promotion

> Annual Plan (You Save 20%)
> A free subscription plan is also available.

Guarantee & Cancellation

You can cancel your paid plan anytime via the Billing page in the dashboard.

Key Features of Poptin:

  • Drag-and-Drop Editor: User-friendly interface for easy popup creation without coding.
  • Variety of Popup Types: Supports different types of popups, embedded forms, and autoresponder functionalities to send coupons, welcome emails, and thank-you emails to new subscribers.
  • Advanced Targeting Options: Precise targeting based on user behavior, such as exit intent and scroll depth.
  • Integration with Marketing Tools: Seamless connections with platforms like Mailchimp and HubSpot for efficient lead capture and follow-up.
  • Poptin offers A/B testing, exit-intent triggers, display rules, and over 50 native integrations along with 1,500 Zapier and Integromat integrations.

Pros:

Cons:

Try Poptin!

Rank #3 Wisepops: Onsite Marketing Platform with 120+ ready-to-use templates for popups and notifications

Wisepops - wordpress popup plugin

Wisepops aims to help businesses effectively engage and convert website visitors through targeted messaging, personalized incentives, and advanced audience segmentation, without requiring complex setup or coding knowledge.

Email and SMS List Growth: Offers multiple strategies, such as Spin to Win, Multi-step forms, and gamification, to accelerate the collection of email and SMS contacts.

Wisepops offers simple, powerful audience segmentation with advanced triggers like custom properties, UTM targeting, website behavior, and more.

Wisepops Logo
Rating: 4.6 Excellent
4.6/5

Best for

Intelligent popups and notifications that drive more sales and positive shopping experiences with personalization and AI.

Price

Pro plan: $49/month for monthly pageviews of 50K

Discount & Promotion

> You can try Wisepops for 14 days with unlimited access to all features.
> Yes, 30% off. Contact them to claim the offer.

Guarantee & Cancellation

You can cancel anytime.

Key Features of Wisepops:

  • Drag-and-Drop Builder: User-friendly interface for easy popup creation without coding.
  • Template Library: Offers over 60 ready-made templates for quick campaign setup.
  • Advanced Targeting Options: Displays popups based on user behaviors like exit intent and time on page.
  • Seamless Integrations: Integrates with popular email marketing and CRM platforms for effective lead management.
  • Real-Time Editing and Analytics: Allows immediate campaign adjustments and provides comprehensive performance tracking.

Pros:

Cons:

Try Wisepops!

Rank #4 Omnisend: Ecommerce Email Marketing, Popups and SMS Platform

Omnisend - wordpress popup plugin

Omnisend isn’t just another marketing tool; it’s a powerhouse platform designed to streamline your efforts. Think email blasts, targeted SMS campaigns, and those handy web push notifications – Omnisend‘s got you covered.

But it doesn’t stop there. This platform empowers you to build customer lists like a pro, automate your marketing campaigns so you can focus on the big picture, and send laser-focused messages that actually resonate.

With over 130 pre-built integrations and flexible APIs, Omnisend becomes your central hub for customer data. No more scattered spreadsheets or siloed information.

Omnisend Logo
Rating: 4.5 Excellent
4.5/5

Best for

Getting more subscribers to your eCommerce store with exit, time, or page-based email capture popups.

Price

Standard plan: $16/month for 500 contacts

Discount & Promotion

You can sign up for our Free plan and use all Omnisend features for an unlimited time and send up to 500 emails/month.

Guarantee & Cancellation

> Start free, and upgrade as you grow.
> You can upgrade to the paid plan whenever you feel ready.

Key Features of Omnisend:

  1. Drag-and-Drop Builder: User-friendly interface for easy popup creation without coding.
  2. Template Library: Variety of customizable pre-designed popup templates.
  3. Advanced Targeting Options: Targeting based on user behavior, such as pages viewed and cart abandonment.
  4. Seamless Integrations: Integrates with popular platforms like Shopify, WordPress, and BigCommerce.
  5. Scheduling and Display Options: Allows scheduling of popups and control over when and where they appear on the website.
  6. Omnisend offers signup forms for capturing and converting store visitors, including pop-ups, landing pages, wheel of fortune engagement, signup boxes, and exit-intent popups.
  7. The platform supports SMS list building and provides form reports to track performance metrics like signup rates, device usage, and location information.

Pros:

Cons:

Try Omnisend!

Rank #5 OptinMonster Lightbox Popups: Capture More Leads & Boost Revenue

OptinMonster - wordpress popup plugin

OptinMonster isn’t just another popup tool. It’s a full-fledged lead generation machine. Lightbox popups are its specialty, but it’s the smart features that truly set it apart.

Think about it – Exit Intent® Technology to catch those about to leave, MonsterLinks™ for targeted campaigns, and even Onsite Retargeting for a personalized experience. These tools work together to capture leads, nurture interest, and boost conversions.

Don’t worry about tech headaches. OptinMonster’s drag-and-drop builder makes creation simple. Want to get specific? Advanced targeting and powerful triggers put you in control.

OptinMonster Logo
Rating: 4.5 Excellent
4.5/5

Best for

OptinMonster's lead-boosting lightbox popups capture visitors' attention to boost conversions, increase email subscriber numbers, and capture more leads.

Price

Basic plan: $59.60 (billed annually)

Discount & Promotion

Get up to 60% off your first year

Guarantee & Cancellation

14 days 100% No-Risk Money Back Guarantee.

Key Features of OptinMonster Lightbox Popups:

  • Exit-Intent® Technology: Triggers popups when users are about to leave the site, increasing conversion chances.
  • Drag-and-Drop Builder: User-friendly interface for easy popup creation without coding.
  • Targeting and Rules: Page-level targeting, geo-location targeting, and device-based targeting provide control over who sees the lightbox popups and when. Behavioral automation rules like Onsite Follow-up, Onsite Retargeting, and Cookie Retargeting allow for increasingly targeted offers.
  • A/B Testing: Allows split testing of different popup designs to optimize performance.
  • Advanced Targeting and Personalization: Displays popups based on user behavior and allows for audience segmentation.
  • Seamless Integrations: Integrates with major marketing and eCommerce platforms for easy management across sites.

Pros:

Cons:

Try OptinMonster!

Factors to Consider When Choosing a Popup Plugin

1. Simple to Use

Seek plugins boasting intuitive designs. Drag-and-drop builders are a bonus. No coding wizardry is required. Ample documentation and responsive support are vital for smooth sailing.

2. Tailor to Your Brand

Flexibility is key. A wide array of templates, colors, fonts, and animations ensure your popups mirror your brand’s unique personality. Diverse popup types (modal, slide-in, etc.) cater to various goals.

3. Precision Targeting

Go beyond the basics. Target by behavior, location, device, and more. Trigger popups at the perfect moment with options like exit intent, scroll depth, and time on page.

4. Seamless Integration

Your popup plugin should play well with others. Email marketing integration is a must-have (think Mailchimp, AWeber). Compatibility with your CRM, eCommerce platform, and analytics tools is also crucial.

5. Mobile-First Mindset

Popups must shine on every screen size. Responsive design is non-negotiable. Plugins with mobile-specific features are a step ahead in delivering a stellar experience for smartphone users.

6. Data-Driven Decisions

Built-in analytics reveal what’s working (and what’s not). Track impressions, conversions, and user behavior. A/B testing empowers you to refine your popups for maximum impact.

7. Budget-Friendly Options

Free versions may suffice for some. Premium plans unlock advanced features and support. Weigh the costs against the value they bring to your specific needs.

8. The “Wow” Factor

Pre-built campaigns or custom creation tools streamline your efforts. Prioritize user experience with easy opt-outs and unobtrusive designs. Happy visitors are more likely to convert.

Implementation Tips and Best Practices

Choosing the right WordPress popup plugin is just the start. To make your campaigns truly shine, consider these proven tips:

  1. Captivate with Design: Dull popups are easily dismissed. Use eye-catching visuals, customizable templates, and unique design elements to grab attention.
  2. Set Clear Goals: Know exactly what you want to achieve. Is it more email subscribers? A product boost? Fewer abandoned carts? Clear objectives guide your strategy.
  3. Personalize for Impact: Treat your audience like individuals. Use personalization features to tailor popup content for different users.
  4. Time it Right: Nobody likes being bombarded. Delay popups slightly, or trigger them when users show signs of leaving. Timing is key.
  5. Offer Genuine Value: Popups should benefit your visitors. Think exclusive offers, irresistible discounts, or exciting new product reveals. Make it worthwhile.
  6. Analyze and Adapt: Most plugins track performance. Use this data to your advantage. Tweak your popups based on what’s working (and what’s not).
  7. Experiment Fearlessly: Don’t be afraid to test different designs, colors, layouts, and copy. A/B testing helps you pinpoint what resonates best with your audience.

Best Popup Builders for WordPress - FAQs

1/ How can I ensure my popups are mobile-friendly?

When selecting a WordPress popup plugin, prioritize features and tips that boost campaign success. Here’s a starting point:

Mobile-friendly popups are crucial. Consider these aspects:

  • Responsive design is key. Opt for a plugin with adaptable templates that fit any screen.
  • Touch optimization matters. Make buttons tappable and forms easy to fill on small screens.
  • Concise content is best. Keep it brief and relevant for mobile users.
  • Popup format impacts experience. Slide-ins or banners may be less intrusive than full-screen popups.
  • Triggers should be mobile-specific. Use scroll percentage or time on the page, not hover triggers.
  • Dismissal must be easy. Always include a clear close button.
  • Loading speed is crucial. Avoid large images or animations that slow down mobile pages.
  • Test everything. Preview popups on different devices to ensure they work as intended.
  • Utilize mobile targeting. If your plugin allows, tailor popups specifically for mobile users.
  • Follow best practices. Adhere to Google’s guidelines to avoid negative SEO impact.

By employing these strategies, you’ll create effective popups that improve conversions without frustrating mobile users. Track popup performance using your plugin’s analytics and adjust as needed.

2/ Can I integrate email marketing services with my popup plugin?

Most WordPress popup plugins play well with major email marketing services. Connect tools like Mailchimp or ConvertKit to auto-add emails grabbed by popups to your lists.

Why bother?

  • Effortless lead capture: No more copying and pasting. Visitor info goes straight to your email platform.
  • Lists grow on autopilot: New signups flow in without lifting a finger.
  • Target smarter: Some setups even let you assign subscribers to specific lists based on the popup they used.

 

How to do it?

It’s usually simple. Head to your popup plugin’s settings, find the section for email integrations, and plug in the API key from your email service.

The bottom line: Linking your popup and email tools is a no-brainer for serious list growth. Let the automation handle the busy work so you can focus on nurturing those precious leads.

3/ How do I avoid annoying users with popups?

Smart Pop-up Strategies: How to Engage, Not Enrage

Pop-ups: a love-hate relationship for many website visitors. But, done right, they can boost your goals without driving users away. Here’s the secret sauce:

  • Timing is Key: Nobody likes a pushy salesperson. Let visitors explore your site first. Timed or exit-intent pop-ups are less intrusive.
  • Frequency Matters: Show restraint. Bombarding users with pop-ups is a surefire way to annoy them. Limit frequency and vary content for returning visitors.
  • Easy Exit: Don’t trap visitors. Make your close buttons obvious and ensure clicks outside the pop-up also dismiss it.
  • Targeted Approach: Generic pop-ups are a waste. Tailor content to user behavior and interests. Segmentation is your friend.
  • Mobile-First: Pop-ups should adapt to any screen size. Test thoroughly to ensure they don’t block vital information.
  • Value Proposition: Don’t waste people’s time. Offer a real incentive: exclusive content, discounts, or something else truly enticing.
  • Design Aesthetic: Your pop-ups should blend seamlessly with your site’s look and feel. Keep them clean, uncluttered, and visually appealing.
  • Test and Refine: What works for one site might not work for another. A/B test different approaches and monitor your bounce rate.

By following these tips, you can transform pop-ups from a nuisance into a powerful tool for engagement and conversion.

Best Popup Plugins for WordPress: SUMMARY

Unlock Growth: WordPress Popups Boost Engagement & Sales

WordPress popups supercharge websites. They grab attention, capture emails, and drive sales. Mastering these tools elevates website performance.

This guide’s top 5 WordPress popup plugins equip you for success. Assess your site’s needs, compare features, and confidently choose your ideal solution.

Engaging popups transform visitors into devoted customers. Create impactful, interactive, and informative experiences today!

Our #1 Recommendation: Claspo!

Claspo - wordpress popup plugin

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