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Best Newsletter Platforms
5 Best Email Newsletter Services You Can Use to Boost Engagement ( Stand Out In Every Inbox )
The Ultimate Guide to Choosing the Best Newsletter Platforms for Your Business!
Choosing the best newsletter platform can be a challenging task, as many email newsletter service providers offer attractive introductory rates that may be offset by high renewal rates, inclusions, and contract lengths. To help simplify this process and avoid any surprises, we have compiled a list of the best newsletter platforms that you should consider.
Email newsletters aren’t just a fad – they’re the backbone of today’s digital marketing. They get people involved, make your brand memorable, and lead to more sales. Think of them as a friendly chat with your audience.
But how do you choose the best newsletter platform for your needs? This guide will walk you through the key criteria and showcase the top newsletter platforms available in 2024.
Our Editor's Top 3 Picks
Need to reach your audience directly? Email’s still the way to go.
The online world is a wild ride. Search engines change their rules, and social media trends come and go. If you want to stay connected with your customers, you need a direct line. Email’s been a trusty tool for ages.
Now, email newsletters aren’t all the same. Some are like friendly notes, others are massive automated campaigns. But guess what? There’s email software out there for everyone. Whether you’ve got a handful of subscribers or a whole crowd, you can easily craft and send pro-looking emails.
Curious about the best options? We’ve narrowed it down to our top 3 picks.
FIRST CHOICE
Get a free website, manage your email marketing, host a community for free, or sell courses and digital products. Podia is an all-in-one platform that lets you start and grow a business. Your newsletter should be connected to your whole business. Right? Instead of managing everything in a different platform, Podia puts your newsletter and email marketing in the same place as your website, digital products, online courses, and community.
SECOND CHOICE
MailerLite is an intuitive and affordable email marketing platform ideal for small businesses and beginners. It offers a user-friendly interface, customizable templates, robust automation features, and detailed analytics to track your campaigns' performance. MailerLite also provides landing page and website builders, pop-ups, and surveys to help you grow your audience and gather valuable insights.
THIRD CHOICE
Benchmark Email is a user-friendly email marketing platform designed to help businesses create, automate, and track email campaigns. It offers intuitive drag-and-drop editors, customizable templates, and various marketing automation tools. With A/B testing and detailed reports, you can optimize your campaigns for better results. Build beautiful, responsive emails with Benchmark's email marketing platform to engage subscribers, nurture leads, and track results.
We encourage you to read our full review to learn more about each email newsletter service provider and choose the best one for your needs.
Let’s start with some theories regarding Email Newsletter!
Why Email Newsletters Matter
Why Email Newsletters are Still a Big Deal
Email newsletters are like a secret handshake between you and your audience. It’s a direct connection, no middleman, no algorithm messing things up. You can deliver personalized content right to their inbox, building relationships and trust along the way.
Think of newsletters as more than just updates. They’re a budget-friendly way to keep your brand top-of-mind, get folks clicking over to your website, and ultimately, boost your bottom line. Unlike social media, where your posts can get lost in the shuffle, newsletters land right where they need to be – guaranteeing your subscribers see what you have to say.
Customer Engagement
Think of email newsletters as your secret weapon for keeping customers hooked. They deliver tailor-made content straight to their inbox. Regular updates show you care, and keep folks in the loop – that builds serious loyalty.
Driving Traffic
Newsletters act as bridges to your website or blog. Each email is a chance to drive traffic to your site. This can significantly boost your SEO and visibility.
Increasing Sales
Targeted email campaigns often lead to higher conversion rates. By sending the right message to the right audience, you can see a noticeable jump in sales.
Tips for Maximizing Your Email Newsletter Strategy
Crafting Compelling Content
Content is king. Write newsletters that provide value, whether it’s informative articles, special offers, or engaging stories. Use a conversational tone to connect with your readers and keep them coming back for more.
Segmenting Your Audience
Know your crowd, send the right message. It’s simple – group your subscribers by what they like, how they act, or who they are. This way, you can create content that speaks directly to them. It’s a surefire way to get more people opening your emails and taking action.
Analyzing Performance Metrics
Track metrics like open rates, click-through rates, and conversion rates. Analyze this data to understand what works and what doesn’t. Use these insights to refine your strategy and continually improve your email marketing efforts.
The Ultimate List of Popular Email Newsletter Services
[ Best Email Newsletter Service Providers of 2024 ]
After searching the market wide and deep, we’ve decided to feature the following email newsletter services:
- Podia
- MailerLite
- Benchmark Email
- Sender
- Brevo (formerly Sendinblue)
- ConvertKit
- beehiiv
- Moosend
- Designmodo
- Newsletter Glue
- Campaigner
- TwiLeadConnector
Whether you’re starting a blog site, an online store, or a local business site, let’s pick the best email newsletter service provider and save money!
Best Newsletter Platforms
[ Top Email Newsletter Service Providers Ranked & Reviewed for 2024 ]
Picking the right platform for your newsletter is important because switching later can be a hassle. You could miss sending emails, and transferring your subscriber list and data to a new platform is a pain.
There’s no one-size-fits-all solution when it comes to email newsletters. The best software for you depends on your specific needs and goals.
To help you decide, we’ve reviewed 20+ of the best newsletter platforms available. Let’s take a look at our top 5 picks to find the one that’s perfect for you.
Rank #1 Podia: Get a Free Website, Sell Products, Send great Email Newsletters
Ditch the Tech Hassle: Streamline Your Online Business with Podia
Ready to simplify your online hustle? Thousands of creators just like you are switching to Podia. It’s a one-stop shop for your whole business, starting with a free plan.
Podia grows with you. No more juggling different tools for your website, email list, and digital products. Everything’s right here, easy to manage.
Focus on what you do best – creating. Leave the tech headaches behind. Podia‘s user-friendly platform makes it a breeze to build your website, send emails that connect, and sell your amazing digital creations.
Best for
Podia puts your newsletter and email marketing in the same place as your website, digital products, online courses, and community.
Price
Mover plan (basic paid plan): $39/month
Discount & Promotion
> Pay yearly (Save 15%) > Pick your plan today or get your free account. You can change plans at any time.
Guarantee & Cancellation
> You can cancel at any time. > Refund available within 72 hours after your monthly (or annual) renewal or upgrade.
Key Features of Podia:
- Visual Email Builder: Rich-text editor with templates, customization options, and easy formatting tools.
- Segmentation and Filtering: Advanced audience targeting based on various factors like purchases and activity.
- Analytics and Metrics: Detailed tracking of email performance, including open rates and revenue generation.
- Automation and Campaigns: Support for automated sequences, drip campaigns, and scheduled broadcasts.
- Integration with Podia Platform: Seamless connection with other Podia features for comprehensive business management.
Pros:
- Visual Email Builder: Podia offers a rich-text editor with professionally designed templates, allowing easy customization of fonts, colors, images, and buttons.
- Advanced Analytics: Users can track detailed metrics like open rates, click rates, and revenue generated from each email.
- Segmentation and Filtering: The platform provides powerful audience targeting based on factors like purchases, signup date, and activity level.
- Automation Capabilities: Podia supports automated email sequences, drip campaigns, and scheduled broadcasts.
- Integration with Podia Platform: Email seamlessly connects with other Podia features like websites, products, and customer data.
- Unlimited Features: All plans, including the free tier, offer unlimited email sends, automated campaigns, sign-up forms, and landing pages.
Cons:
- Dependency on Podia Ecosystem: To fully leverage Podia Email's power, users need to utilize other Podia tools like the website builder and product offerings.
- Limited Functionality for External Websites: If you don't use Podia for your website or products, the email platform functions mainly as a simple newsletter tool with limited segmentation capabilities.
Try Podia!
Rank #2 MailerLite: Craft Beautiful Newsletters - Drag & Drop, Rich Text and HTML Editors
Craft eye-catching email newsletters that shine in any inbox. MailerLite‘s user-friendly tools put you in charge of your design. Add interactive elements to keep your subscribers engaged and coming back for more.
No design experience? No problem. With their AI-powered drag-and-drop editor, anyone can create professional-looking newsletters. Pick a block, place it where you want, and let AI help you fill in the gaps. No coding knowledge is required!
Need total control? Code your own custom newsletters from the ground up or import your HTML to get exactly the look you want.
Best for
MailerLite is packed full of features that help you save time and grow your business.
Price
Growing business plan: $10 / month (for up to 500 subscribers)
Discount & Promotion
Nonprofit organizations receive a 30% discount on MailerLite's paid plans.
Guarantee & Cancellation
> Get a free 30-day trial of premium features | No credit card required. > You can switch to a new plan at any time.
Key Features of MailerLite:
- Multiple Editor Options: Drag-and-drop, rich-text, and custom HTML editors.
- AI-Enhanced Drag & Drop Editor: Includes AI text generation for improved productivity.
- Rich Content Elements: Interactive features like e-commerce blocks, surveys, and dynamic content.
- Personalization and Targeting: Advanced options for audience-specific content and segmentation.
- Preview and Testing Tools: Real-time previews, responsive design testing, and A/B testing capabilities.
Pros:
- Multiple Editor Options: MailerLite offers a drag-and-drop editor, a rich-text editor, and a custom HTML editor, catering to users with different skill levels.
- User-Friendly Interface: The platform is known for its intuitive and easy-to-use interface, especially beneficial for beginners.
- AI-Enhanced Features: The drag-and-drop editor includes AI capabilities, such as an AI text generation tool to improve productivity and creativity.
- Rich Content Elements: Users can add various interactive elements like e-commerce blocks, surveys, and dynamic content to create engaging newsletters.
- Excellent Deliverability: MailerLite has a high email deliverability rate, ensuring that newsletters reach subscribers' inboxes.
Cons:
- Limited Customization: Some users report that the block system in the email builder restricts creativity and customization options, especially in the free version.
- Limited Advanced Features: The platform lacks some advanced features, particularly in automation and reporting capabilities.
Try MailerLite!
Rank #3 Benchmark Email: A powerfully simple email marketing platform
Emails That Wow, Even If You’re Not a Tech Whiz! Forget needing a fancy degree in email marketing or design. Benchmark Email‘s got your back. They’ve built a whole toolkit just for busy folks like you.
Think lightning-fast email campaigns that actually get results. It’s easier than ever with their Smart Design AI. This clever tool helps you whip up custom, branded email templates that’ll stand out in any inbox.
Benchmark Email‘s drag-and-drop builder is packed with everything you need to create marketing emails that turn lookers into buyers. No coding skills? No problem.
Best for
Creating your first email in a jiff with Smart Design AI
Price
Pro Plan (Everything you need): $15/month
Discount & Promotion
> Pro Plan (Everything you need): $13/yearly. > Benchmark offers a 25% discount for registered non-profit organizations.
Guarantee & Cancellation
> Start for free, upgrade when you're ready! > Cancel at any time.
Key Features of Benchmark Email:
- Drag-and-Drop Editor: Intuitive interface for easy email creation without coding.
- AI-Powered Design: Smart Design AI for quick generation of custom, branded templates.
- Rich Content Elements: Interactive components like buttons and product blocks for engaging emails.
- Smart Content AI: AI-assisted copy generation to overcome writer’s block.
- Image Editing and Integration: Built-in image editing tools and integrations with services like Canva.
Pros:
- AI-Powered Features: Includes Smart Design AI for quick template generation and Smart Content AI for copy creation.
- Rich Content Elements: Offers various interactive elements like buttons, product blocks, and saved blocks for engaging emails.
- Image Editing and Integration: Built-in image editing capabilities and integrations with services like Canva.
- Multiple Editor Options: Provides drag-and-drop, rich-text, and HTML editors to cater to different skill levels.
- A/B Testing: Allows for email experiments to determine the most effective content.
Cons:
- Limited Free Storage: Offers limited free image and file storage compared to competitors.
- Complex Segmentation: The process of segmenting contacts can be tricky and less intuitive compared to some other platforms.
Try Benchmark Email!
Rank #4 ConvertKit: Create a Paid Newsletter and Increase Your Income
Ready to turn your biggest fans into paying subscribers? ConvertKit makes it a breeze to set up a paid newsletter, even if you’re just starting out.
Their powerful tools let you create automated funnels that gently nudge your audience toward your premium content. No tech headaches, just smooth sailing.
A paid newsletter is like a VIP pass to your best stuff. Give your subscribers exclusive access, and watch your income grow. And the best part? Set it up with any ConvertKit plan (even free!) in just a few minutes with transaction fees as low as 3.5% + $0.30.
So, what are you waiting for? It’s time to start earning more from your passion. Sign up with ConvertKit today and unlock a whole new world of possibilities!
Best for
Turning your subscribers into your biggest fans! Rewarding them for referring their friends, and watching your email list (and your sales!) skyrocket with every newsletter you send. It's like having a growth engine built right into your emails!
Price
Creator Plan: $29/month (Billed monthly) - Up to 1,000 subscribers
Discount & Promotion
(Pay yearly, get 2 months free)
Guarantee & Cancellation
> 14-day free trial. No card required. Cancel anytime. > Refund available within the first 30 days of the date you signed up for your account.
Key Features of ConvertKit:
- Easy Setup: Quick and straightforward process to create a paid newsletter, even on a free plan.
- Multiple Editor Options: Responsive email templates with customizable branding, including fonts, colors, and graphics.
- Branded Product Pages: Unlimited customizable newsletter product pages that reflect the creator’s brand.
- Visual Automations: Tools for setting up automated funnels to grow audiences and promote paid newsletters.
- Integrated Payment Processing: Built-in payment processing with low transaction fees, allowing easy subscriber transactions and refunds.
Pros:
- Multiple Editor Options: Offers responsive email templates and allows for customization of fonts, colors, and other elements.
- Branded Product Pages: Ability to create unlimited customizable newsletter product pages.
- Visual Automations: Tools for setting up automated funnels to promote paid newsletters.
- Integrated Payment Processing: Built-in payment processing with low transaction fees (as low as 3.5% + $0.30).
- Free Plan Available: Offers a free plan for up to 1,000 subscribers, allowing users to test basic features.
- Scalability: Plans scale as subscriber lists grow.
Cons:
- Limited Free Plan: Important features like automations and integrations are gated behind paid plans.
- Complex for Beginners: Some users found the platform overwhelming to set up, particularly for complex automations.
Try ConvertKit!
Rank #5 Sender: Newsletter Creator Software for Picture-Perfect Emails & Advanced Features
Ditch the email design headaches! Sender‘s drag-and-drop builder and ready-to-go templates make crafting eye-catching newsletters a breeze. No coding skills? No problem!
Impress your subscribers with gorgeous, mobile-friendly emails that look amazing on any device. Need to get the word out fast? Whip up and send mobile-responsive campaigns in minutes, not hours.
Running an online store? Sender‘s got your back. Their newsletter tools are designed specifically for businesses like yours, making it easy to boost sales and connect with customers.
Best for
Easily connecting Sender with leading CMS, CRM, and other ecommerce platforms, including WordPress, WooCommerce, Shopify, and more.
Price
Standard plan: $19/month (up to 30k emails)
Discount & Promotion
Annual billing (get 2 months free)
Guarantee & Cancellation
Simple, affordable pricing with no contracts, obligations or setup fees.
Key Features of Sender:
- Drag-and-Drop Editor: Intuitive builder with various content elements like images, buttons, and videos.
- Email Templates: A variety of free premade layouts and templates for quick, responsive newsletter design.
- Automation Workflows: Unlimited email automation workflows available even on the free plan.
- Subscriber Management: Manage up to 2,500 subscribers and send up to 15,000 emails per month for free.
- Analytics and Reporting: Basic and advanced reporting capabilities, including email performance and subscriber activity tracking.
Pros:
- Generous Free Plan: Offers up to 2,500 subscribers and 15,000 emails per month for free.
- High Deliverability: Claims to have a high IP and domain reputation for better email deliverability.
- Automation Capabilities: Allows creation of unlimited email automation workflows, even on the free plan.
- Advanced Analytics: Offers detailed reporting on email performance and subscriber activity.
- Email Templates: Provides free responsive templates for quick newsletter design.
Cons:
- Limited Customization: May not offer as much design flexibility as some more advanced platforms.
- No A/B Testing: Lacks A/B testing capabilities, which can limit optimization efforts.
Try Sender!
Criteria for Choosing the Best Email Newsletter Platforms
1/ User Interface and Ease of Use
A user-friendly interface is crucial. Whether you’re a beginner or a seasoned marketer, your platform should be intuitive. Look for drag-and-drop editors, simple design tools, and straightforward navigation. The easier it is to use, the quicker you’ll get your newsletters out the door.
2/ Pricing and Affordability
Budget matters. Some platforms offer free tiers, while others have subscription plans or pay-as-you-go models. Evaluate what fits your budget and offers good value. Don’t forget to factor in the cost of additional features you might need as you grow.
3/ Features
Look for essential features like automation, customizable templates, robust analytics, and integrations. A good platform should offer everything you need to make your newsletters effective.
4/ Deliverability Rates
You want your newsletters to land in inboxes, not spam folders. High deliverability rates are essential. Research each platform’s reputation and customer reviews to understand how frequently emails bypass spam filters.
5/ Scalability
As your business grows, your email list will too. Choose a platform that can scale with you. Look for ones that can handle increasing volume without compromising on performance.
6/ Integration with Other Tools
In today’s digital ecosystem, integration is key. Your platform should seamlessly connect with CRM systems, social media, and other marketing tools. This ensures a smooth workflow and makes your email marketing efforts more effective.
Email Newsletter Services - FAQs
1/ What features should I look for in a newsletter platform?
Must-Have Email Marketing Features:
- User-Friendly: If it’s not easy to navigate, you’ll waste time, not build your list.
- Template Tweaking: Make your emails match your brand, no coding required.
- Subscriber Savvy: Keep your list organized and segment it for targeted campaigns.
- Data Deep Dive: See what’s working (and what’s not) so you can improve.
- Platform Pals: Connect with your other tools for seamless workflows.
Bonus Points:
- Paid Subscriptions: Monetize your expertise and build a loyal community.
- Automation on Autopilot: Set it and forget it, so you can focus on the big picture.
2/ How important is mobile optimization for newsletters?
Mobile optimization is crucial, as 43% of emails are opened on mobile devices. Ensure your chosen platform offers responsive design templates and mobile-friendly features.
3/ Can I monetize my newsletter?
Absolutely! There are several ways to monetize your newsletter, and the best approach will depend on your audience, content, and goals. Here are a few popular methods:
- Paid Subscriptions: Offer exclusive content, early access, or additional perks to paying subscribers. Platforms like Substack and Beehiiv make this easy to set up.
- Sponsorships and Advertising: Partner with businesses to include sponsored content or ads in your newsletter. Ensure these align with your brand and audience interests.
- Affiliate Marketing: Promote products or services you believe in and earn a commission on sales made through your unique affiliate links.
- Selling Products or Services: If you have expertise in a specific area, consider selling related products (e.g., e-books, courses) or services (e.g., consultations, coaching) to your subscribers.
- Donations and Tips: Some platforms allow readers to support your work directly through donations or tips. This is more common for newsletters with a loyal following.
- Job Boards: If your newsletter caters to a specific industry, you could charge companies to list job openings.
- Premium Content and Community: Create a paid membership program with exclusive content, community access, or events.
Before diving into monetization, think about this: Are your subscribers ready to pay? Does your newsletter offer something truly valuable? And, realistically, how much time can you dedicate to this? It’s also smart to test a few different strategies to see what clicks with your audience.
4/ What kind of analytics and reporting do newsletter platforms offer?
Want to know how your emails are performing? Most email platforms give you the scoop on opens, clicks, new subscribers, and overall engagement. But some go the extra mile with fancy features like A/B testing (to see which email version performs better) and conversion tracking (to see if your emails actually lead to sales or sign-ups).
Best Newsletter Platforms: SUMMARY
Email newsletters: A digital marketing powerhouse.
Choosing the right platform? That’s where the magic happens – more engagement, website traffic, and sales.
But here’s the thing: The “best” platform depends on your goals. Need something user-friendly? On a budget? Craving advanced features? There’s an option out there for you.
So, take a look around. Weigh the pros and cons. And pick the platform that’ll help you reach your goals.
Ready to take your email marketing to the next level?
Our #1 Recommendation: Podia!
Disclosure: Please note that some of the links are affiliate links and at no additional cost to you, we’ll earn a commission. When you make a purchase using our affiliate links, they compensate us, which helps make this step-by-step guide to starting a blog and making money blogging free of charge to you. Know that we only recommend products and services we’ve personally used and stand behind. Please read our disclosure for more info.